Zoho is a leading CRM system, recommended by numerous studies and reviews. In a study by G2 Crowd, Zoho was ranked as one of the top systems in customer relationship management. Additionally, Zoho has been recognized in several Magic Quadrant reports by Gartner. In 2008, The Economist magazine described Zoho as “the most comprehensive web-based software suite for small businesses.” These advantages, along with attractive licensing prices and relatively easy implementation, make Zoho an excellent choice for small and medium-sized businesses