raditionally, the marketing department generates interest in the product or service, while the sales department converts that interest into a transaction. Today, the line between marketing and sales is blurred, and advanced management technologies enable synergy between the departments.
Through Zoho’s advanced tools, Cloud CRM Systems offers its clients a modular cloud platform that enhances the connection between marketing and sales systems. Among the available tools are:
- Integration with advertising systems such as Google and Facebook to receive feedback from the sales system on the effectiveness of the advertising.
- Multichannel capabilities that allow identification of customers across different platforms and the delivery of tailored marketing and sales messages.
- Management of surveys and receiving feedback from customers, suppliers, and partners.
- Communication tools with customers that serve both departments from one place: email, SMS, chat, and integration with phone systems.
