Traditionally, the marketing system is supposed to generate interest in the product or service, and the sales system turns that customer interest into a business engagement. Today, the line between marketing and sales is not as clear-cut, and this is where technologies and management tools come into play to enable synergy between the systems.
Through the advanced tools of ZOHO, Cloud CRM Systems provides its customers with a modular cloud-based platform that improves the connection between marketing and sales systems. Among the tools, you can find:
Integration between advertising systems of Google, Facebook, and other infrastructures with the CRM to receive feedback from the sales system to the marketing systems regarding the effectiveness of the advertising.
Multichannel capability that allows finding customers on any platform they use and sending them personalized marketing or sales messages.
Survey management and collecting feedback from customers, suppliers, and partners.
A communication toolbox that serves both systems from one place: email, SMS message sending, chat, integration with call centers, etc.
