With the expansion of the use of Software as a Service (SaaS) and the entry of multinational companies into the cloud space, there has been growth in CRM systems offered in the cloud. Zoho is one of the leading companies in this field, operating a cloud-based CRM system for nearly two decades. According to Forbes magazine, cloud computing services are expected to reach sales of over $70 billion by 2020.
This trend is particularly strong among small and medium-sized businesses (SMBs), which are increasingly using cloud computing services, from data storage and email services to management and operational systems, including cloud-based CRM systems. For these businesses, using cloud systems is more cost-effective than maintaining systems on internal servers that require constant maintenance.
The competition in this market segment leads to several secondary trends:
- Price Reduction: The cost of maintaining cloud-based CRM systems, which are typically priced per user, becomes more attractive.
- Capability Development: Competition encourages developers to improve and expand system capabilities based on customer needs.
- Proliferation of Systems: Market growth leads to the emergence of numerous cloud-based CRM systems from various sources with varying qualities.
Zoho’s CRM system offers a solution that aligns with these trends, providing high cost-effectiveness and recognition as one of the leading systems for customer relationship management worldwide.
