Zoho Campaigns is a system for managing the organization\u2019s email activities, fully integrated with the CRM. The system is simple and intuitive but has impressive capabilities and integration options with various data sources to optimize and centralize mailing activities. The system is equipped with tools to manage mailing lists, integrate with Google Analytics, and other features expected of a mailing management system. <\/p>\n\n\n\n
Zoho allows managing campaigns while monitoring and integrating with various types of media and marketing infrastructures. In many cases, the integration between Zoho\u2019s systems and other systems is an integral part of the system and is performed simply and intuitively. In other cases, adjusting the interface and system is required to maximize the relevant marketing activity. The connection between the organization\u2019s customer relationship management system and marketing and advertising efforts enables feedback of the information accumulated during relationship management to advertising systems, thereby improving advertising processes and easing sales processes. <\/p>\n\n\n\n
In addition to the mailing system, Zoho offers additional features and products that help organizations manage marketing: <\/p>\n\n\n\n
Integration between Zoho and Google AdWords <\/p>\n\n\n\n
The connection between Zoho and Google AdWords is natural. The different entities within Zoho can capture the relevant information from Google campaigns via GCLID, use Zoho\u2019s Web to Lead, and return offline conversion information to AdWords, from lead generation, qualification, to deal closure. Within Zoho\u2019s reporting system, it is possible to view relevant campaign data, focusing on results and measuring return on advertising investment (ROAI). <\/p>\n\n\n\n
Integration between Zoho and Facebook <\/p>\n\n\n\n
The connection between Zoho and Facebook allows managing the organization\u2019s Facebook activity with strong integration to the CRM system. Zoho Social is a powerful tool that helps in managing customer relationships, maintaining communication with them on the social network, identifying opportunities for relationship nurturing with customers, and acting accordingly. The tool allows managing Facebook paid campaigns, with a focus on quickly capturing leads into Zoho\u2019s system. Regarding feedback on offline conversions, some integration work is required. <\/p>\n\n\n\n
Zoho Social <\/p>\n\n\n\n
In addition to integration with Facebook, Zoho Social allows managing and centralizing the organization\u2019s social activity in other media, such as LinkedIn, Twitter, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"