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Medical Tourism; Health Tourism and Wellness Tourism Management in the Cloud

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CloudMedTourism ® ThoughtWare System

After comprehensive research and close cooperation with Medical and Health Tourism companies in Israel we have developed a unique ThoughtWare  (Methodology+Software) system for Medical, Health and Wellness Tourism Management - CloudMedTourism ®

CloudMedTourism ® provides a holistic, end-to-end, integrated solutions and technologies accounting for f the similarities and differences between Medical; Health and Wellness Tourism Management requirements.

CloudMedTourism ®  is a Closed Loop Management System enabling Right-time or Real-time Alerts, Monitoring and Control and as well BI (Business Intelligence) reporting     

CloudMedTourism ® enables easy and rapid implementation and tailored customization to fit the unique organizational needs.

We have utilized Zoho CRM and some other Zoho technologies as the basic infrastructure of the system and on this solid ground we have developed our proprietary methodology, applications and functionality. 

CloudMedTourism ® ThoughtWare at a Glance
1. Functionality

Focusing on Customer Experience and Engagement  and accounting for the similarities and differences between  Medical; Health;  and Wellness Tourism Management  requirements CloudMedTourism ®System deals with seven framework issues:

1. Marketing: Customer Acquisition- Integrating Digital and Conventional Strategies

2. Customer Acquisition- Sales Business Processes

3. Patient Management and Continuum of Care

4. Operations and Logistics

5. Administration, Finance and Billing

6. Multi-Disciplinary collaboration

7. Effective Use of Resources

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2. Managerial Aspects

CloudMedTourism ®System provides a holistic, end-to-end, integrated solutions and technologies for the medical tourism, healthcare and wellness organizations

It is a Closed Loop Management System enabling Right-time or Real-time Alerts, Monitoring and Control and as well BI (Business Intelligence) Reporting   

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CloudMedTourism ® - Looking Deeper Inside

Nomenclature – What is meant by?

vHealth Tourism

vMedical Tourism

vWellness tourism

TRAM Research displays the relation between these terms by the following Figure:

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TRAM Research- Palmer, Robert, Richard, Greg and Dodd, Diane (Editors), Medical tourism: A global Analysis- Tourism Research and Marketing, (2006) , 1-9

Definitions of medical tourism and health tourism by OECD report (Extracts)

"For the purposes of this report we define medical tourism as when consumers elect to travel across international borders with the intention of receiving some form of medical treatment. This treatment may span the full range of medical services, but most commonly includes dental care, cosmetic surgery, elective surgery, and fertility treatment. Setting the boundary of what is health and counts as medical tourism for the purposes of trade accounts is not straightforward. Within this range of treatments, not all would be included within health trade. Cosmetic surgery for aesthetic rather than reconstructive reasons, for example, would be considered outside the health boundary (OECD, 2010, pp.30-

Medical tourism is related to the broader notion of health tourism which, in some countries, has longstanding historical antecedents of spa towns and coastal localities, and other therapeutic landscapes. Some commentators have considered health and medical tourism as a combined phenomenon but with different emphases. Carrera and Bridges (2006, p.447), for example, define health tourism as ―the organised travel outside one‘s local environment for the maintenance, enhancement or restoration of an individual‘s well-being in mind and body‖. This definition encompasses medical tourism which is delimited to ―organised travel outside one‘s natural health care jurisdiction for the enhancement or restoration of the individual‘s health through medical intervention".

Medical Tourism: Treatments, Markets and Health System Implications: A scoping review;  Published by: OECD Directorate for Employment, Labour and Social Affairs

According toWikipedia:

Wellness tourism is travel for the purpose of promoting health and well-being through physical, psychological, or spiritual activities.[1] While wellness tourism is often correlated with medical tourism because health interests motivate the traveler, wellness tourists are proactive in seeking to improve or maintain health and quality of life, often focusing on prevention, while medical tourists generally travel reactively to receive treatment for a diagnosed disease or condition

The Challenges of Medical/Health Tourism Management

Medical tourism management requirements are very different from Health Information Systems requirements and Hospital Management and Information Systems requirements (though there are very few similarities)

Medical tourism management does not start when the patient walks into the hospital/clinic door, however choosing the RIGHT DOOR for the patient is the very crucial decision of Medical/Health/Wellness tourism management.

The RIGHT DOOR relates to the staff, the facilities...which will guarantee that the patient is best treated (even if exceeds the projected budget) and that the patient's and his family expectations are met. From the marketing point of view the focus is on very positive Customer Experience and Engagement.

Apart the RIGHT DOOR challenge there are the challenges of managing quite complicated tasks of interactions, coordination and relationships with the numerous STAKEHOLDERS of the Medical tourism company

A partial list of the STAKEHOLDERS will illustrate the scope of interactions, coordination and relationships facing the staff of the Medical tourism company:

vPotential Customers/Patients

vCustomers/Patients

vAftercare Customers/Patients

vExpert Physicians

vVarious Hospitals/Clinics

vVarious Hospital Administrators

vVarious Hotels

vVarious Transportation Companies

vFlight Companies

vAd hoc Patient's Assistants

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These tasks come on top of the seven professional functionalities that we have briefly introduced:

1. Marketing: Customer Acquisition- Integrating Digital and Conventional Strategies

2. Customer Acquisition- Sales Business Processes

3. Patient Management and Continuum of Care

4. Operations and Logistics

5. Administration, Finance and Billing

6. Multi-Disciplinary collaboration (apart from interactions, coordination and relationships management)

7. Effective Use of Resources

To meet all the above mentioned challenges (and few more) we have developed (and implemented successfully on numerous shop floors) the CloudMedTourism ® ThoughtWare System

CloudMedTourism ® ThoughtWare System:

The Technology Solutions for the Medical/Health Tourism Management

CloudMedTourism ® is a modular system based on Zoho CRM and some other Zoho technologies.

The system has been designed to meet Medical; Health and Wellness Tourism Management requirements.

It is easily and rapidly implemented enabling tailored customization to fit specific organizational needs.

All modules and technologies work in tandem thus creating an end-to-end, integrated solution which accounts for the similarities and differences between Medical; Health and Wellness Tourism Management requirements.

Partial listing of technologies/sub-systems: 

vZoho CRM specifically customized for CloudMedTourism ® ThoughtWare System thus meeting the Medical; Health and Wellness Tourism Management requirements and at the same time maintaining all the proven benefits of Zoho CRM.

vIntegration of Digital and Conventional Marketing

vLead Generation, Capture and Assessment

vLeads acquisition from multiple domains 

vConsolidating leads from different channels

vSocial networking

vMarketing and promotional campaigns

vUtilizing social networks for marketing and promotional campaigns

vSurveys

vPatient management

vPatient Portal and Self-Service - improving the patient's Experience and Engagement

vCollaboration of expert physicians and follow-up after-care physicians

vContent and Documents management

vContract Management

vSales Business Processes and Automation

vWork flow automation

vVendor Management

vOperations and Logistics Management

Please pay specific attention of being CloudMedTourism ®  a Closed Loop Management System enabling Right-time or Real-time Alerts, Monitoring and Control and as well BI (Business Intelligence) reporting    

The backbone activities and reporting examples are illustrated by the following Figures:

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